Empire Playbook Podcast

Persuit of Success & Excellance

Which would you rather achieve – success or excellence? 
 
Am I improving?
 
Did I learn or do something today to make me a little better off than I was yesterday?

Starting a Home Care Business

Step 1: Create a business plan.
Step 2: Register with the state.
Step 3: Obtain certifications.
Step 4: Hire a great staff.
Step 5: Get your clients.
 
Connecting yourself with an Attorney, Accountant, Banker and Home Care Coach can get you started the right way. This is just the beginning. Creating a financial business plan, Scheduling, Recruiting, Interviews, Measuring and Scaling is essential. 
 
I'm here to help you get started in a new business or grow your existing home care business the right way. 
Follow my social media channels for more information at Empire Home Care Consultng
Comment any questions you have, we are alway availble to talk with you about your mission and purpose to be in the home care industry. 
 
Learn more at www.homecareempire.com
 

Differences Between S & C Business Corporation Types

S Corporation
Better for smaller corporations
100 shareholders max
Owners can only get common stock  (this comes with voting rights)
You're not personally on the hook for business liabilities
Taxed once—only shareholders pay on profits received
Ongoing filings and fees to stay in compliance
Less management flexibility; must have a board of directors
More admin; strict rules about holding meetings and keeping records
All shareholders must be U.S. citizens or residents
 
C Corporation
Best if you plan to go public one day; can issue shares to founders, employees, and investors
Unlimited owners (aka "shareholders") allowed
Owners may get preferred stock (No voting rights but priority to dividends before common shareholders)
Recognized internationally
Preferred by investors
You're not personally on the hook for business liabilities
 
Taxed twice—business pays at the corporate level, and shareholders pay on income received
Ongoing filings and fees to stay in compliance
Less management flexibility; must have a board of directors
More admin; strict rules about holding meetings and keeping records
 

How To Start a Business LLC

Flexibility in how you manage
Unlimited owners
You're not personally on the hook for business liabilities
Taxed once or twice; you're free to choose which can help minimize taxes
Ongoing filings and fees to stay in compliance
 
LLCs can't go public
 
Not recognized globally; you may be taxed as a corporation in other countries

4 Ways To Market & Grow Your Home Care Business

Be On Time
Bring An Agenda
Be Prepared
Ask Questions
Learn more at www.homecareempire.com
 

Questions To Ask Yourself When Starting a Home Care Business

How Do I Figure Out If I Want a Home Care Business

Home Care Marketing Tips by Gregg Mazza, Founder of Home Care Breakthrough Solutions

Welcome our guest on Empire Spotlight, Home Care Expert, Founder of Home Care Breakthrough Solutions, Gregg Mazza. He has been a great mentor to me and love his advice. This is an interview you wont want to miss. He explains the true value of sharing your story on social media and how essential it is for your marketing plans.
 
Learn more about growing your home care business at www.homecareempire.com 
Subscribe to follow our marketing strategies on YouTube https://www.youtube.com/channel/UCIGN5amvHjro5g5dEYtDwTw
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https://www.facebook.com/homecarecoach/
 
 

Are Attracting The RIght or Wrong Clients?

Do you know who your ideal customer actually is?
I always remind clients to paint a clear mental picture of the customers they wish to attract. These customers are your loyal customers, who leave you those wonderful reviews and then refer you to their friends and family.
Attracting these customers will be your best marketing tool, as they will refer their friends and family to you, and WOM (Word of Mouth) marketing is free!
Some tips for if you’re attracting the wrong customers/clients:
Develop your buyer persona, so you get a really clear picture of the types of customers you would like to attract.
Make sure you do market research to validate any assumption you have made in your buyer persona. You can do market research with 5 – 10 of your ideal clients and find out how they search online for your product/service. What’s their path to purchase? How do they choose between brands etc.?
You can also do your research by looking at your existing customer database, and finding your most profitable clients, and identify those clients within that segment that also refer business to you. That’s the kind of client who you want to attract more of!
There will be some common themes, patterns and behaviours in your findings. This will help draw up your buyer persona sketch.
 
This article is credit to Home Care Pulse

Common Home Care Marketing Problems: Is Your email list not growing?

Email marketing is an important marketing channel for your business, as it helps you to build relationships with your:
Potential clients
Current clients
And even past customers.
It gives you a chance to speak directly to them, in their inbox, and they will open the email at a time that’s convenient to them.
But if you haven’t quite got there yet, here’s why building an email list is so important:
It’s the simplest and easiest way to get a message to your customers
You can segment your contacts into different lists
Emails can be personalised
You can target past customers to come back with new products/services or offers
Your ideal customers want and like to hear from you
It has a high return on investment!
Learn more about home care growth at www.homecareempire.com